Harry Potter And The Deathly Hallows Part 1 Case Study

Harry Potter is a typical British Franchise, and became such a popular film because the book was a success. The movie poster is a good way to bring in a specific audience. Starting with the main image, the main image is showing the 3 main characters, and all 3 characters are the same actors that have been shown throughout the whole Harry Potter series, so it will attract the audience who like those actors. The tagline 'The End Begins' will attract the 'Harry Potter Fans' audience, because the people who have been watching every Harry Potter film, will want to see how it ends, so by advertising that it's the final Harry Potter, the fans of Harry Potter will come see, also, they'll want to see what they mean by 'the end' will it mean someone is going to die? Also, another tagline is used 'Part 1 of the epic finale' will attract the fans who have been watching every film, because they'll want to see the ending, also the wording has been thought about, like the word 'epic', it's a very powerful word, which will make people want to watch the film more. Referring back to the image again, all 3 characters are running through the woods, with slight anger and panic on there faces, this gives the impression that this is an action film, which obviously will attract an audience that enjoys action films. Also, their running through the woods, and the woods are quite dark with peeks of light, this gives a slight horror element, making horror lovers possible come see it to. The production company is 'Warner Brothers' which is a very big production company, so it makes this a very big budget film, meaning it needs to make a lot of money, and from the usage of showing the main stars on the front with eye catching tag lines it will attract the audience required to get them a lot of money. The age rating of Harry Potter is a '12'. This is because the film producers want to keep the audience at a very wide range so they don't lose a lot of it and still make a lot of money.

- Shows Warner Bro's at the start quickly and the company 'Time Warmer'

- Shows a main well known Harry Potter character at the start, draws in Harry Potter fans

- Two main characters confronting eachother, creates tension and drama

- Dramatic line used 'come to die' attracts audience, wants to know what happens

- Scene cut half way through, used as a cliffhanger, audience once again wanting to know what happens

- Music picks up, shows many different clips of the film, making the audience want to watch it more

- 'The finale of the worldwide phonomenon' showing it's the last Harry potter, attracting Harry Potter fans

- 'The motion picture event of a generation' showing it's one of the best films of a generation, attracting more people

- Showing strange creatures, making people want to see what it is and if it's friendly or not

- Main characters in fear, people wanting to know why?

- Non diegetic sound of people screaming Harrys name, creates drama

- Showing both main characters with eachother again, creating more drama

- Release dates shown

- Non diegetic sound 'ron kill it' kill what? why?

- Main character kissing a girl, adds romance bringing in a wider audience

- Film title shown with Harry Potter themed music

- 'Complete the journey in 3D' big selling point telling people you can watch in 3D

- Ends with website, warner brothers, heyday films, etc

 

Genre - Adventure, Family & Fantasy

Director - David Yates

Stars - Daniel Radcliffe, Rupert Grint, Emma Watson

Release Date - 19th November 2010

Budget - £150,000,000

Grossed - £614,000,000

Production Co. - Warner Bros, Heyday Films

 

Review:- "Up until now, I was convinced that from the 4th book onwards, Harry Potter-books had become too complex to make into film: Goblet of Fire was a sore disappointment. Order of the Phoenix left many Potterheads wanting more, even if it wasn't a bad film per se (personally I thoroughly enjoyed it, even though I felt they left out too much). Half-blood Prince -while visually stunning- did not capture the brilliance of the book. With "Harry Potter and the Deathly Hallows", I think the makers have finally succeeded in crafting a movie that was both fun to watch for casual viewers while also catering to the needs of the hard-core fans who know the books by heart. The decision to split the movie into two parts may be judged as a financial one by some, but I'm convinced it was the only possible way to make this work. The movie was cut off at the perfect time as well, having the viewers yearn for more without being too abrupt."