Thursday 13 December 2012

The Bourne Identity Case Study

'The Bourne Franchise' was a very successful US Franchise. This is the first film of The Bourne Franchise, and brought in quite a wide audience, the poster also helped achieve this. Starting off with the main star, at the top of the poster it says 'Matt Damon is Jason Bourne', this brings in quite a large audience because Matt Damon is a well known actor, and has many fans, so if people see he is the main actor, they will come watch. On the poster there are many different images on the front, but there is one big main image in the middle that people will first look at, which is a picture of Matt Damon in a running stance with a gun in his hand, this once again brings in the audience who like Matt Damon, also, the fact he is wearing a gun connotates that the genre of this film may be either a thriller or an action film, which will attract the audience who enjoy those 2 film genres. The tagline on the poster 'He was the perfect weapon until he became the target' This is a very interesting tag line as it is an enigma, it makes people ask questions like 'in what way is he a weapon, is he a threat?' or 'how did he become a target? a target for who? what has happened?' and this attracts a large audience because they want to see what happens and they want their questions to be answered. There are 3 other clear images you can see on this movie poster. 1 of them is a fighting scene between Matt Damon and another man, this shows that it's an action film, or at least has action elements, so this will attract the audience of action lovers. Another image is of Matt Damon climbing up a building at a very high height, this once again shows elements of action, so it will attract action lovers. The final image is slightly different, it shows Matt Damon and another female character kissing, this gives off a romantic element, maybe attracting some romance fans, but possibly not many because there are more action elements than romantic. Also on the poster is a crosshair from a sniper rifle on Matt Damon, once again bringing in action elements because of the fact it's a sniper, bringing in action lovers yet again. The production company for this film is 'Universal' which is a well known production company showing that it's a big budget film, meaning it will want to make a lot of money, and the poster helps do this.


- Starts with company name 'Universal'
- Shows main character with non-digetic sound 'he has the skills' makes audience wonder what skills he has
- Well known actor Matt Damon
- More non diegetic sound 'of a dangerous man' and then a clip of him fighting, shows action, attracts the audience
- Shows more small clips of the film, keeping the audience interested
- Non diegetic sound 'but he has no memory' makes audience wonder why and he will cope
- Non diegetic sound of a character 'he's trained, he's built to dissappear' makes you wonder why he was trained, what he's trained for, and why was he built to dissappear?
- Shows clips of him in action, climbing walls, showing his skills, keeps audience entertained
- Narrater constantly talking about how he was a top agent and now is wanted by many, and this keeps the audience asking constant questions and having to watch the film for them to be answered
- Shows unusual car chases, of cars going downstairs, police cars crashing, etc
- Non diegetic sound 'he needs to find out who he is, before they find out who he is' once again audience asking questions like 'who are they?'
- Shows lots more short clips of the film, mainly action packed, guns, bare hand fighting, attracting in action lovers
- Main character saying how they can't stay here and it's not safe, showing there constantly on the run and constantly on the move
- 'From Universal Pictures' showing the company name.
- More clips being shown and titles eventually saying 'Danger is Bourne' adding tension, and making the audience wonder why he's so dangerous
- Very fast editting near the end, showing as many clips as possible keeping the audience as entertained as possible
- Small clip of main character kissing a woman, adding romance, attracting a wider audience
- Title of film near end
- Movie credits at end, showing 'Universal Pictures' all the actors, a website and different studios involved

Genre - Action, Crime, Mystery
Director - Doug Liman
Stars - Matt Damon, Frank Potente, Chris Cooper
Release Date -
Budget - $60,000
Grossed - $214,034,224
Production Co. - Universal Pictures

Review:- "James Bond and Ethan Hunt take notice. "The Bourne Identity" is my new standard for contemporary spy thrillers. Gone (or almost gone) are the special effects that James and Ethan rely on all too heavily. Hell, in those franchises the special effects have virtually replaced story and characters. "The Bourne Identity" has a very straightforward story to tell, a mystery that slowly unravels. Spycraft is not all about technical gizmos, but requires human brains and human brawn (and a fair amount of gunplay and car chases).
Set in various locales in Switzerland and France during the winter much of the visuals for "The Bourne Identity" are gray and damp. That's a plus, Monte Carlo and like locales can get boring. Mat Damon is great as Jason Bourne, fished from the Mediterranean mostly dead by gunshot wounds. A total amnesiac, he slowly realizes that he possesses the deadly skills of a well-trained assassin, and that someone is out to kill him. Franka Potente is equally good as the young woman swept up in his life and forced to run with him. Run or be killed.
I can't say enough good things about this movie. Doug Limon, thanks, you did a great job. "











Wednesday 12 December 2012

Harry Potter And The Deathly Hallows Part 1 Case Study

Harry Potter is a typical British Franchise, and became such a popular film because the book was a success. The movie poster is a good way to bring in a specific audience. Starting with the main image, the main image is showing the 3 main characters, and all 3 characters are the same actors that have been shown throughout the whole Harry Potter series, so it will attract the audience who like those actors. The tagline 'The End Begins' will attract the 'Harry Potter Fans' audience, because the people who have been watching every Harry Potter film, will want to see how it ends, so by advertising that it's the final Harry Potter, the fans of Harry Potter will come see, also, they'll want to see what they mean by 'the end' will it mean someone is going to die? Also, another tagline is used 'Part 1 of the epic finale' will attract the fans who have been watching every film, because they'll want to see the ending, also the wording has been thought about, like the word 'epic', it's a very powerful word, which will make people want to watch the film more. Referring back to the image again, all 3 characters are running through the woods, with slight anger and panic on there faces, this gives the impression that this is an action film, which obviously will attract an audience that enjoys action films. Also, their running through the woods, and the woods are quite dark with peeks of light, this gives a slight horror element, making horror lovers possible come see it to. The production company is 'Warner Brothers' which is a very big production company, so it makes this a very big budget film, meaning it needs to make a lot of money, and from the usage of showing the main stars on the front with eye catching tag lines it will attract the audience required to get them a lot of money. The age rating of Harry Potter is a '12'. This is because the film producers want to keep the audience at a very wide range so they don't lose a lot of it and still make a lot of money.
- Shows Warner Bro's at the start quickly and the company 'Time Warmer'
- Shows a main well known Harry Potter character at the start, draws in Harry Potter fans
- Two main characters confronting eachother, creates tension and drama
- Dramatic line used 'come to die' attracts audience, wants to know what happens
- Scene cut half way through, used as a cliffhanger, audience once again wanting to know what happens
- Music picks up, shows many different clips of the film, making the audience want to watch it more
- 'The finale of the worldwide phonomenon' showing it's the last Harry potter, attracting Harry Potter fans
- 'The motion picture event of a generation' showing it's one of the best films of a generation, attracting more people
- Showing strange creatures, making people want to see what it is and if it's friendly or not
- Main characters in fear, people wanting to know why?
- Non diegetic sound of people screaming Harrys name, creates drama
- Showing both main characters with eachother again, creating more drama
- Release dates shown
- Non diegetic sound 'ron kill it' kill what? why?
- Main character kissing a girl, adds romance bringing in a wider audience
- Film title shown with Harry Potter themed music
- 'Complete the journey in 3D' big selling point telling people you can watch in 3D
- Ends with website, warner brothers, heyday films, etc
 
Genre - Adventure, Family & Fantasy
Director - David Yates
Stars - Daniel Radcliffe, Rupert Grint, Emma Watson
Release Date - 19th November 2010
Budget - £150,000,000
Grossed - £614,000,000
Production Co. - Warner Bros, Heyday Films
 
Review:- "Up until now, I was convinced that from the 4th book onwards, Harry Potter-books had become too complex to make into film: Goblet of Fire was a sore disappointment. Order of the Phoenix left many Potterheads wanting more, even if it wasn't a bad film per se (personally I thoroughly enjoyed it, even though I felt they left out too much). Half-blood Prince -while visually stunning- did not capture the brilliance of the book. With "Harry Potter and the Deathly Hallows", I think the makers have finally succeeded in crafting a movie that was both fun to watch for casual viewers while also catering to the needs of the hard-core fans who know the books by heart. The decision to split the movie into two parts may be judged as a financial one by some, but I'm convinced it was the only possible way to make this work. The movie was cut off at the perfect time as well, having the viewers yearn for more without being too abrupt."

Wednesday 10 October 2012

Alien: Scene Analysis

Alien is a Sci-Fi Horror film that was made by director Ridley Scott back in 1979. It was a very unusual Sci-Fi film for back then because back then what was considered Sci-Fi were things like Star Wars, no element of horror had really ever been put with it, so this was a step forward for Sci-Fi films.
Now, I could talk about the entire film here, but I'm just going to talk about one scene. In the film the crew find out that the Alien is moving around through the Air Shafts, so Dallas decideds to go into them himself and find the creature and burn it out..
The scene starts off with a long shot of the camera looking down the Air Shaft, with Dallas crawling up the shaft with his flamethrower. The clip is very low key lighting, the only bit of light available to you is from his torch, so you can very faintly see Dallas crawling up the air shaft, this builds suspense, that the Alien could jump out at any moment, or be right behind him, and us as an audience wouldn't know. Non-diegetic sound is used, a music track, just a piano note played again and again, it's very quiet but also very scary/creepy which creates even more tension because it builds suspence. The editing used is very slow zooming in on Dallas, to see what he is doing.
Cross cutting is then used, to show Dallas communicating with the others whilst he is in the shaft and the others are on the ship locating where him and the alien are and also so he can discuss what he can see.
The next shot used is the camera on the other side of the shaft and the entrance to the shaft slowly closing, with Dallas' face slowly disappearing, this gives off the effect that it's too late to turn back now, it's a life or death situation, either find the alien and kill it, or find the alien and be killed. Diegetic sound is used showing the doors closing, and the non-diegetic music soundtrack is still being used to keep that tension going.
Cross cutting is once again used, it shows a close up of the rest of the crew looking at the device they have to see where Dallas is in the shaft.
In the next shot, Dallas is moving quicker up the shaft, the camera is tracking, moving with dallace facing him and the camera is moving backwards, this makes you feel like you are there with him, it shows the darkness of the shaft, and how tight the shaft is, and how claustraphobic it can make you feel. The music is much tenser now, quite a lot louder and faster, it's like a very low trumpet sound, which infact creates a lot more tension. Diegetic sound is also used, a beeping, coming from the device being used to track Dallas' whereabouts. The camera then stops moving, all the same sounds are being used, but you here more diegetic sound, Dallas breathing heavily, shows there isn't much oxygen in there and it's very warm and very uncomfortable, also you see Dallas' movements more clearly, that he is struggling to move forward, as I said before, it's uncomfortable for him.
A point of view shot is then used, of him viewing the hatchet to the next junction, diegetic sound used asking the rest of his crew to open the door to the next junction, using this shot gives the effect that you are in his shoes, that you are there in the shaft with him.
The camera switches back to Dallas, and a single trumpet noise is made, adding suspension to the scene, the camera says still, and Dallas moves closer and closer to the camera, the only sounds heard are diegetic ones, beeping from the device, and Dallas' breaths getting louder and louder as he moves closer to the camera.
Later on in the scene, one of the crew members announces they have a signal as to where the Alien is, so slight hope is restored and the audience are able to lay back a lot more and relax because the tension has slightly gone, but then she announces the signal was then again lost. As this as announced high pitched music is used and it gets louder and louder, this creates a feeling of panic, that once again the Alien could be right next to him again. Cross cutting is used also on a member of the crew, zooming on her face showing she is shocked, and scared for him as there is now an easy chance he will die.
The shot is once again put on Dallas, who is sitting down waiting for the go ahead to start moving again when they have retrieved a signal, a close up is used on his hand as he relaxes it onto the floor, and he touches a gooey substance. As he looks at the substance, he realises it's from the Alien, and once again a high pitched non-diegetic soundtrack is used to create panic and fear, because the Alien is obviously very close by. Also, as Dallas touches the goo, non-diegetic sound is still being used from one of the crew members who says 'take a look around, are you sure it's not there? It's got to be around there somewhere' this is ironic, because as he realises that it's near by because of the goo, she is also saying that he is around there somewhere, so it gives the audience the impression that the Alien is near him.
As Dallas is still sitting there, he announces that it's too risky and he is going to get out there, at the same time, faster paced orchestral music is being played, which suggests that the Alien is getting closer and closer, which creates suspense. A point of view shot is then used of the device being used to track the Alien and Dallas, she announces it's moving right towards him, at this point the music is getting faster and faster creating an incredible amount of panic. The editing becomes faster, going from him, back to the reactions of the crew, Dallas' shots are of him sitting there still, not knowing what to do, this shows vulnerability and fear, which makes the audience scared. The shots of the crew members also show fear, which is what the audience can relate to, because there just listening/watching him, hopefully able to survive. Non-diegetic sound is being used during this, one of them is the orchestral music being played, at quite a steady pace, but still creating the suspension, and the beeping of the device used to see the Aliens movements, it's a constant beat, which also could represent Dallas' heartbeat, show's that his adrenaline is up and that he is scared.
One of the crew members tells him to move, so he starts moving, cross cutting is used on both Dallas', the crew members and the device, the crew members are all just stood there listening to what's happening. The non-diegetic music used is much faster, as is the editing, which is used to create action and suspense. Also, the woman who has been telling Dallas where the Alien is, her voice is being used as a non-diegetic sound panicing and shouting at him telling him to move. This is creating fear and suspense for the audience as we become more and more afraid of his death, and start to panic as he does.
A single shot is then used, just as he got to the bottom of the stairs, this is used to set the scene of where he is, and to show he is panicing, shaking and looking for the alien. Low key lighting is still being used to give it a horror effect. The non-diegtic sound of the woman and music are both still being used, to keep that suspense and fear going throughout the audience. As Dallas turns the other way and shines his torch you get probably a millisecond glimpse of the Alien standing there, but that's too late to notice as a cut edit is used to a close up shot of the alien reaching out for Dallas screaming. At that point everything is silent except for the aliens scream, this makes the audience jump out of there skin, and just after that, the suspense has gone, leaving the audience amazed and dazzled and also scared.
A static screen is shown, then a clip is shown of the crew members, which is scared, confused, panicing and crying, which makes the audience get a feeling that Dallas has been killed, the only sounds used are diegetic ones of the crew members shouting 'Dallas, Dallas' and weeping, which ends the scene in a very dramatic way.

Monday 1 October 2012

The Bourne Identity

The scene taken from The Bourne Identity starts outside, with the camera slowly moving setting the location. Jason Bourne comes out and the camera fits him in the scene whilst it's still moving setting the location. Non digetic sound is used to announce who he is 'Hi do you have the number for Jason Bourne'?

When waiting in American Embassy, there are many point of view shots used, when he is looking at different security guards and also looking at the security camera, showing he is aware of his surroundings. This builds tension for the audience as they know something is going to happen and that the guards are slowly closing in on him, and makes you wonder what Jason is going to do next.

When the security guard tells Jason to stop, a low angle shot is used and there is a close up on the handcuffs, this is showing significance towards the handcuffs that he is going to be arrested. Also what is used in that shot is 'shallow focus'. The handcuffs are in complete focus, where as the background is blurred and out of focus, which is making the audience concentrate more on the handcuffs, than on Jason's facial and body expression.

There is then a close up shot of Jason's face, showing his facial expressions, because they are showing anger and disappointment that he is been caught, however, the editing used it slow motion, which adds the effect that something is about to happen, because in slow motion things move slower, so it gives the audience more time to take everything in. Then all of sudden fast motion editing is used when Jason attacks the guards, to show Jason's speed and to show he is a dominant character.

The Mis-En-Scene of when Jason is holding the gun and pointing it at the guards on the floor, a low angle shot is used, which shows Jason as the more dominant character. As Jason starts moving, a non-digetic music track is played, it's face paced, which fits in with the scene as he is running away from the guards and police.

The scene outside when he is getting away from the cops is very significant, one shot used was a close up of Jason's hand when he is grabbing the bar to pull himself up, the mis-en-scene shows only his hand grabbing the bar, but the bar is very wobbly and creaky, which creates tension within the audience, because they automatically know that it isn't safe, and it could break and he could fall to his death.

Then the next shot used is a long shot, in the Mis-En-Scene is the building Jason was on, a building to the right and a few buildings in the background. Jason is standing on the rail of the balcony of the fire escape, this shot is used to create more tension by showing the audience how high up he is and if he falls it would mean certain death.


Thursday 13 September 2012

Film Studies Induction Task

In my life, I have watched a very large amount of films, but about 2 years ago, there was a film that really stood out to me, 'The Longest Yard'

The Longest Yard is an American sports comedy made in 2005, about former football legend Paul Crewe (Adam Sandler) who gets arrested for a drink driving accident and running from the police, he was specifically requested by Warden Hazen (James Cromwell) who is aware of his athletic ability, and is forced to put together a football team in the prison against the prisons football team, consisting of the guards, for their 'practise game'. Of course when Paul tells the inmates that they have a chance to play a physical sport against the men who have been treating them badly over the past few years, they will jump straight at the chance to play and get their 'own back'.

Anyways, that's the basic plot, now for some actual information, this film was directed by 'Paul Segal', who directed a film called 'Anger Management' who also had Adam Sandler in it. Along side Adam Sandler there was also comedy legend 'Chris Rock' as well as 'Burt Reynolds' and famous singer 'Nelly'

The reason I enjoyed this film so much is because you have very different emotions whilst watching, anger, tension, happiness, laughter, sad, etc. There is a lot of humour in this film because of the fact the inmates are more interested in hurting the guards than actually winning the game, and some of the tackles just make you think 'OWCH'.
You feel anger and sadness at a point in the film because a character called Caretaker (Chris Rock) is an assistant manager in the team, and you become very close to him in the film, as he discusses his mother and what not, and the guards tell an inmate who is getting him to spy on the team to kill Paul once and for all, so he sets a bomb in his cell, but instead, Caretaker goes in there, and is killed. This makes you want the inmates to win the football match even more.
There is then a lot of tension in the film towards the end, the big game, at half time the inmates are leading, but the Warden threatens to pin Caretakers death on him unless he loses the game for them, but Paul already has a history of point shaving, so you start to wonder what he will do.
Near the end of the game he asks an inmate if punching the warden was worth spending the rest of his life in prison, and he replies with a solid yes, which makes Paul realise that he refuses to shave points twice in a life time, and starts to really play with his heart, which once again brings an emotion of joy and happiness.

This film, like any other Adam Sandler film, is absolutely brilliant, full of laughter and tension, a must watch film, I highly recommend it, you will not be disappointed!

Wednesday 12 September 2012

Blogger Test

So yeah, this is my first ever blog, only really making one because I have Film Studies one to make soon, and possibly a photography one, so I wanted test what it looked like before actually making a proper one.

So yeah, bye:D